E-commerce Apps Need to Work for Every Customer
E-commerce services serving customers in the EU are subject to accessibility requirements under the European Accessibility Act.
- Senior mobile and web engineers
- Human expert review
- Code-level development support
- VPAT / ACR support
- iOS / Android / web platforms
Revenue-critical journeys
Accessibility Can Affect Revenue, Conversion and Customer Loyalty
Every accessibility barrier is a potential lost sale. If customers cannot browse products, apply filters, select variants, add items to their basket, complete checkout or manage returns using assistive technologies, the impact goes far beyond compliance.
Accessibility issues can directly affect conversion rates, customer satisfaction and revenue.
For organisations selling into the EU, accessibility is a commercial and operational requirement.
The challenge is understanding where barriers exist and which issues have the greatest impact on customers and revenue.
Our audits identify accessibility issues across your highest-value journeys, helping you prioritise improvements that reduce risk and improve customer outcomes.
Accessibility barriers across key customer journeys can create:
- Lost sales and abandoned checkouts
- Reduced conversion rates
- Customer complaints
- Increased support costs
- Legal and regulatory exposure
- Reputational damage
- Reduced customer loyalty
Book your free review
Within 7 days, we'll perform a high-level review of your app and user journeys, highlighting potential accessibility concerns, EAA risk areas and opportunities for improvement. You'll leave with practical insights and a clear recommendation for next steps.
Designed for Revenue-Critical Journeys
- Revenue-focused accessibility reviews
- Browse, search and checkout expertise
- Audit and remediation services
- iOS, Android and cross-platform expertise
- Real-device and assistive technology testing
- Supports product, engineering and UX teams
Experience Delivering Customer-Facing Digital Products
Our team has extensive experience building and improving digital products used by large and small organisations across retail, e-commerce, financial services and healthcare.
We understand that accessibility improvements must support both customer experience and commercial objectives. Our audits focus on the journeys that matter most to your business, including product discovery, basket management, checkout, payments, account management and returns.
By combining accessibility expertise with deep mobile engineering experience, we help organisations remove barriers, improve usability and create shopping experiences that work for every customer.
Frequently asked questions
Does the EAA cover e-commerce apps?
The EAA covers e-commerce services. Exact obligations depend on the service and country context, but e-commerce is one of the headline sectors.
Can you focus only on checkout and account flows?
Yes. That is exactly how the offer can be scoped when speed matters and the team wants a fast route from audit to improved conversion-accessibility outcomes.